LEPAYA

Lepaya is a global upskilling platform on a mission to close the skill gap by empowering workforces with key skills that drive performance. As the company scaled — and later acquired Krauthammer — they needed strategic, high-quality content that could position them as a thought leader and industry leader in the learning and development space. ES Content Creative was brought on initially to support Krauthammer and then Lepay with SEO-driven blog articles, white papers, and downloadable e-books designed to inform, engage, and convert.

Working closely with the content director, we developed laser-focused blogs and other collateral rooted in business-driven storytelling. The challenge was to produce content that wasn’t just keyword-rich, but truly cutting-edge, reflecting the rapid pace of workplace transformation and helping Lepaya stand out in a crowded learning and development market. From integrating AI into people development to future-proofing sales teams, each piece was tailored to the needs of senior HR leaders and decision-makers, blending insight with actionable value.