While those things matter, there’s one element that readers crave above all else — emotional truth. Translation: we all want to be told a story that makes us feel something. The kind that pulls us in and strikes a chord, because within it, we find a piece of ourselves.
At ES Content Creative, we bring that same principle to copywriting. Because a business can have the best product on the market, a monumental ad budget, and a logo sexier than 90s era Javier Bardem, but if their message misses the mark? Crickets...sad, empty cart crickets.
From solopreneurs to global brands, we've seen the magic that happens when a business taps into its emotional core — when it truly understands its audience and speaks in a way that hits home.
After all, it's the stories that move us — to follow an account, purchase a product, or join a movement. Our mission at ES Content Creative is to help you tap into the power of your story and find the words that make your people feel like you are speaking straight to them. Because when that happens? That's when your brand unlocks its true potential.
If that sounds like what you're looking for, shoot us a message, and let’s get writing.
-Richard Powers
Elizabeth, founder of ES Content Creative, here. With all that talk about stories, you may be wondering, “Well, what’s yours?” Grab a beverage and allow me to set the scene…
The year was 2013. Blogging was all the rage (where are my fellow Tumblr and WordPress girlies? 👋) and digital nomads were becoming a thing (hello Couchsurfing). Inspired by those free spirits and go-get-em’ founders, this fresh-out-of-college Ohio girl booked herself a one-way ticket to Europe — with a whole lot of dreams and not a whole lot of plans. But I was crystal clear on two things: I wanted a life full of meaning and adventure, and I wanted to use my writing and digital skills to help brands make an unforgettable impression online.
After several months of cafe hopping around Europe and a formative internship helping start-ups hone their messaging, I eventually landed in Amsterdam. That’s when I got serious about helping brands craft stories and content that converted into sales and real-life impact.
Now, after more than a decade at it, ES Content Creative has evolved into a small copywriting studio focused on uplifting creative and purpose-driven brands through the written word. These days, I’ve traded WordPress for Substack and Amsterdam for Luxembourg, but at heart, I’m still the same Ohio girl (those Midwestern roots run deep) driven by the values of freedom and creativity that made me book that one-way ticket all those years ago.
of professional writing experience
happy clients cerved
blog posts written
interviews conducted
industries written for
cups of coffee downed (and counting)
That first drive into a new city, where you take in the unseen vistas from the peace of a backseat window.
That first sip of morning coffee when the world (and your inbox) is still quiet.
The full-bellied satisfaction of a meal that checks all the umami boxes.
The morning after a soul-stirring concert, when you keep replaying the music, just to simmer in the experience a little longer.
In our world, beauty and substance aren’t an either-or. In fact, we believe you can’t have one without the other. And both, we believe, are born from the details. That’s why we approach our work with craftsman-like care, refining every element so the subtleties can shine.
Storytelling all started around a fire — or at least that’s the visual we like to keep in mind when writing for our clients. It’s about bringing people into the fold and making them feel welcome. That means we strive to create ethical and inclusive content that is as considerate as it is persuasive.
True art thrives at the fringes — of our imaginations, of society, of what’s considered proper. We steer clear of the conventional, seeking those ideas and concepts that are just a little off-center. It’s in these less-defined, gray areas where the most interesting, and memorable, work is forged.
Our mission is to help brands translate their ideas and visions into gripping narratives that enlighten, inspire, and carry a hint of the unexpected.
Our vision is to create a more beautiful world through intentional storytelling — a world where purpose-driven brands can connect meaningfully, and genuinely with their audiences to drive positive, lasting change.
The Creative Files is our monthly newsletter, or as we like to think of it, a short but sweet bundle of copywriting and creative biz goodness. Think: aha! worthy storytelling tips, lust-worthy creative inspo, and you-heard-it-hear-first access to our latest resources and freebies.
hit subscribe (We know you want to)© ES Content Creative 2025 | Privacy Policies | Shop Policies
© ES Content Creative 2024 | Privacy Policies | Shop Policies