We have been working with The Rainforest Alliance for over five years, helping them create marketing collateral, blog posts, reports, and more. In 2024, they enlisted our help for their interactive annual report. The main challenge for this project was distilling a wide range of complex, technical information into core messages that resonate with both a consumer and company audience.
The narrative arc
To succinctly showcase the strides that this pioneering nonprofit has made towards a bold and regenerative future, we adopted an active, optimistic, and confident voice throughout the report, eliminating jargon and explaining concepts in a simple and easy-to-understand way.
The impact
Straight-to-the-point text, married with interactive visuals, conveys the organization's impressive human and environmental impact in a way that feels accessible even for people unfamiliar with their work.
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