EAST LIBERTY DEVELOPMENT, INC.
approachable, transparent, credible
strategy, brand voice, copywriting, social media management
East Liberty Development, Inc. (ELDI) is a community development corporation based in Pittsburgh’s East Liberty neighborhood — one of the state's most vibrant communities in the 1950s, which fell into decline following urban renewal era changes. Since the late 90s, ELDI has worked to revitalize the community according to the vision of its long-time residents. However, the organization has struggled with accusations of gentrification and displacement. Since 2014, ES Content Creative has led ELDI’s communications efforts with a central goal: to shift the narrative. That meant positioning the organization as a long-standing community advocate by showcasing the visionary nature of its work.
To reshape public perception, we developed a content strategy focused on transparency, storytelling, and impact. This includes managing day-to-day communications and community management, crafting resident-centered narratives, and highlighting ELDI’s work to preserve affordability and empower legacy residents. In 2017, we led a full website redesign to better reflect the organization’s mission and values, and in 2021, we led development of a 20+ year retrospective impact report to share ELDI's work and framework for change with a wider audience.
Over nearly a decade of partnership, our ongoing content and strategy support has helped ELDI become more accessible and better understood by the public it serves. The brand now communicates with greater clarity and compassion across platforms, creating space for more nuanced conversations around housing, equity, and neighborhood change. As the work continues, so does the storytelling — centering the voices of East Liberty residents every step of the way.
In 2024, eastliberty.org received significant traffic, with a total of 22,595 sessions and 17,146 visitors. The website also garnered over 50,000 views, up 105% from the previous year. ELDI's monthly newsletter maintains a 39% open rate and 7% click rate, while social media engagement rates stand at 10.4%.
Our email list and social media following have more than doubled, and people understand our mission and work more than ever before.
"We have been working with ES Content Creative for a decade. They handle our social media, web content, newsletter, and a wide variety of other communication tasks, including writing and shaping the strategic direction of our 68-page impact report. The content they deliver is always creative, fun, interesting, and on time. The joke within our organization is that Elizabeth and her team know more about East Liberty than we do. That's because they are constantly researching, thinking about, and finding ways to communicate what's happening in our neighborhood in the best way for our audience. In short: they are the best! We would 100% recommend ES Content Creative to anyone in the nonprofit or business world."
- Ted Melnyk, Director of Operations, ELDI
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