BETTER COTTON INITIATIVE

Since 2020, we've partnered with Better Cotton — the world's largest sustainability initiative for cotton — to bring their impact to life through clear, engaging content. From blog posts to annual reports, our work translates technical sustainability language into human stories that resonate with both funders and everyday consumers. At the heart of it all: centering the voices of the farmers driving change.

One example of our work with Better Cotton is our support on their 2023-24 annual report. To reflect Better Cotton’s ambitious goals and broad global reach, the report needed to balance clarity with credibility and position challenges faced throughout the year as opportunities for growth. Our approach: structure the story around progress, impact, and forward motion. Through accessible language, crisp headlines, and an emphasis on farmer voices and data-led results, we helped transform technical updates into a compelling, trust-building narrative.