BETTER COTTON INITIATIVE

The voice:

trustworthy, positive, forward-thinking

The brief:

Since 2020, we've partnered with Better Cotton — the world's largest sustainability initiative for cotton — to bring their impact to life through clear, engaging content. From blog posts to annual reports, our work translates technical sustainability language into human stories that resonate with both funders and everyday consumers. At the heart of it all: centering the voices of the farmers driving change in the field.

The narrative arc:

One example of our work with Better Cotton is our support on their 2023-24 annual report. To reflect Better Cotton’s ambitious goals and broad global reach, the report needed to balance clarity with credibility and position challenges faced throughout the year as opportunities for growth. Our approach: structure the story around progress, impact, and forward motion. Through accessible language, crisp headlines, and an emphasis on farmer voices and data-led results, we helped transform technical updates into a compelling, trust-building narrative.

The impact

The result is a digital report that’s easy to navigate, informative, and engaging — whether you’re a policy wonk, brand partner, or curious citizen. By making the complex simple and the human impact front and center, the report supports Better Cotton’s mission to lead with transparency and drive industry-wide change.

Client love

‍In great hands