Define your brand voice with this quick exercise

Before ever typing one word of copy, two things need to be crystal clear:

1. Who is the target audience?

aka: *Who* are we speaking to?

2. What is the brand voice?

aka: *How* are we speaking to them?

Once the audience is established, I often use this exercise with my clients to help gain clarity on brand voice (we’ll get to brand tone in a later post 😉).

Give it a try, and then let me know how it went in the comments!